Brand & Digital Storytelling

Demystifying IoT

Successful technology leaders are using smart storytelling to bring the human and business potential of IoT to life.
The challenge

New digital technologies like the Internet of Things (IoT) and artificial intelligence (AI) are opening up a whole new set of opportunities for businesses of all sizes. Yet the IoT market is an ill-defined, nebulous space. While the industry refers to it as the IoT, it isn’t a single product. In reality, the IoT refers to numerous use cases and products that vary across different industries. As a result, many businesses hesitate to adopt IoT because they do not yet fully understand its true value proposition.

Why it’s important

IoT is much more than just things. It is a fundamental technology that will influence every aspect of our lives. To drive IoT adoption to the next level, technology leaders need to create a rational and emotional connection to its core value–from making better business decisions to making people’s lives more comfortable, safe, and secure.

What to do about it

Companies can demystify the Internet of Things by amplifying the myriad of practical, concrete narratives that are unlocking the true potential of IoT and bringing it to life:

  • Smart cities. Cities are using IoT to find intelligent ways to provide housing, energy, mobility, water, food and goods, education, work, healthcare, and safety in a clean and sustainable environment.
  • Global supply chains. With advanced digitally connected sensors, businesses can track and trace of goods along the entire supply chain.
  • Augmented reality. Worker’s can now use smart glasses to combine digital and 3-D content to accelerate innovation, communication, and productivity–fom the field to the factory floor.
  • Gesture control. With a flick of the wrist, workers can search, find, and retrieve inspection manuals, plans, locations, and other documentation in real time–and without ever touching a mouse.
  • Factory 4.0. Manufacturing plants will use new sensor-based technology to instantly and automatically track equipment and supplies in warehouses and on factory shop floors at any given moment.