Brand & Digital Storytelling
to win new ground.
of brand, technology, and language.
It’s a powerful combination
for bringing ambitious brands to life
across all touchpoints.
The brand that tells its story the best wins. I craft compelling content to activate brands at every touchpoint – from innovative campaigns, editorial content, and case studies to brand naming and claim development.
Software. Energy. Sustainability. Mobility. Financial services. Life sciences. I’m deeply grounded in my clients’ business and technology contexts. And I use that focus to help my clients thrive in the digital age.
I am a native U.S. English speaker, and I am fluent in German. I help brands, authors, software developers, and thought leaders elevate their value across geographies, markets, and cultures.
Combining technology insight, creativity,
and language expertise for ambitious brands.
Campaigns & Content
Copywriting & Campaign Development
Naming Architecture & Nomenclature
Technology & Transformation
Bringing Technology to Market
Change & Adoption
Sales Enablement Content
Translation & Globalization
Campaign Transcreation & Adaptation
Clients & Collaborators
What My Clients Are Saying
Jeff is a gifted technology content strategist and writer. His insights and experience bring complex topics to life–from enterprise software and the Internet of Things to global supply chain management and artificial intelligence.
Those who have ventured into developing new brands, or extending single brands into brand systems, know this is a challenging task. As a seasoned brand naming expert and biotech writer, Jeff is a real creative asset for any global strategic marketing team who wants to fast-forward product development and build successful brands that connect with customers.
Jeff excels at transforming global brand strategies into human-centered brand stories. His conceptual ability, industry knowledge, and technology focus give our creative and strategic teams a real competitive edge.