
Strategic Messaging
for Ambitious Technology Brands
Strategic communication
for ambitious
technology brands.
Designing messaging frameworks that build trust, drive adoption, and capture markets.
I design brand messaging systems
that earn trust, drive adoption, and capture markets.





































What I Deliver
Clear results you can put to work immediately — from adoption strategies that stick to messaging systems that scale.
Adoption that lasts
Digital change programs designed to be embraced, not resisted — building commitment from day one.
Adoption that lasts
Digital change programs designed to be embraced, not resisted — building commitment from day one.
Adoption that lasts
Digital change programs designed to be embraced, not resisted — building commitment from day one.
Clarity of story
Brand narratives, tone of voice, and messaging systems that align stakeholders and accelerate growth.
Clarity of story
Brand narratives, tone of voice, and messaging systems that align stakeholders and accelerate growth.
Clarity of story
Brand narratives, tone of voice, and messaging systems that align stakeholders and accelerate growth.
Market-ready content
Speeches, thought leadership, and campaigns that position you where it matters most.
Market-ready content
Speeches, thought leadership, and campaigns that position you where it matters most.
Market-ready content
Speeches, thought leadership, and campaigns that position you where it matters most.
Confidence in execution
Proven frameworks that reduce complexity and drive consistent performance across teams.
Confidence in execution
Proven frameworks that reduce complexity and drive consistent performance across teams.
Confidence in execution
Proven frameworks that reduce complexity and drive consistent performance across teams.
What You Get
Clear results you can put to work immediately —
from adoption strategies that stick to messaging systems that scale.
How I Help
I help organizations and teams turn complex change into clear strategies,
practical communication, and adoption programs that deliver results.
How I Help
I help organizations and teams turn complex change into clear strategies, practical communication, and adoption programs that deliver results.
Listen and align
Clarify business goals and stakeholder needs to set a foundation for growth.
Listen and align
Clarify business goals and stakeholder needs to set a foundation for growth.
Listen and align
Clarify business goals and stakeholder needs to set a foundation for growth.
Simplify complexity
Translate transformation challenges into clear, actionable strategies people can act on.
Simplify complexity
Translate transformation challenges into clear, actionable strategies people can act on.
Simplify complexity
Translate transformation challenges into clear, actionable strategies people can act on.
Build repeatable frameworks
Create messaging and adoption systems that scale consistently across markets.
Build repeatable frameworks
Create messaging and adoption systems that scale consistently across markets.
Build repeatable frameworks
Create messaging and adoption systems that scale consistently across markets.
Deliver lasting impact
Partner with leaders to bring strategies to life in programs, speeches, and campaigns.
Deliver lasting impact
Partner with leaders to bring strategies to life in programs, speeches, and campaigns.
Deliver lasting impact
Partner with leaders to bring strategies to life in programs, speeches, and campaigns.
Consulting Services
Digital Transformation & Adoption
IT projects fail when employees don’t understand what’s changing.
I design adoption messaging that explains systems like SAP or AI in plain language.
Users feel supported, adoption accelerates, and ROI improves.
Digital Transformation & Adoption
IT projects fail when employees don’t understand what’s changing.
I design adoption messaging that explains systems like SAP or AI in plain language.
Users feel supported, adoption accelerates, and ROI improves.
Digital Transformation & Adoption
IT projects fail when employees don’t understand what’s changing.
I design adoption messaging that explains systems like SAP or AI in plain language.
Users feel supported, adoption accelerates, and ROI improves.
Brand Language & Tone of Voice
Many brands sound interchangeable and inconsistent across teams and markets.
I build tone-of-voice systems with rules, examples, and tools for everyday use.
The result: a distinct, reliable voice that strengthens trust across all channels.
Brand Language & Tone of Voice
Many brands sound interchangeable and inconsistent across teams and markets.
I build tone-of-voice systems with rules, examples, and tools for everyday use.
The result: a distinct, reliable voice that strengthens trust across all channels.
Brand Language & Tone of Voice
Many brands sound interchangeable and inconsistent across teams and markets.
I build tone-of-voice systems with rules, examples, and tools for everyday use.
The result: a distinct, reliable voice that strengthens trust across all channels.
Brand Naming
Most strong names are already taken, legally blocked, or culturally unsuitable.
I create distinctive names that are strategically aligned and trademark-ready.
Your brand launches with credibility and lasting value.
Brand Naming
Most strong names are already taken, legally blocked, or culturally unsuitable.
I create distinctive names that are strategically aligned and trademark-ready.
Your brand launches with credibility and lasting value.
Brand Naming
Most strong names are already taken, legally blocked, or culturally unsuitable.
I create distinctive names that are strategically aligned and trademark-ready.
Your brand launches with credibility and lasting value.
Concepts, Narratives and Storylines
Strategies often get buried in jargon, leaving stakeholders disengaged.
I translate ideas into clear concepts, narratives, and storylines with a strong red thread.
Everyone stays aligned — from leadership to customers.
Concepts, Narratives and Storylines
Strategies often get buried in jargon, leaving stakeholders disengaged.
I translate ideas into clear concepts, narratives, and storylines with a strong red thread.
Everyone stays aligned — from leadership to customers.
Concepts, Narratives and Storylines
Strategies often get buried in jargon, leaving stakeholders disengaged.
I translate ideas into clear concepts, narratives, and storylines with a strong red thread.
Everyone stays aligned — from leadership to customers.
Brand & Leadership Podcasts
Podcasts are rising, but many lack strategic concept and editorial rigor.
I design podcasts that position leaders as trusted voices with real reach.
The result: a platform that builds lasting reputation and influence.
Brand & Leadership Podcasts
Podcasts are rising, but many lack strategic concept and editorial rigor.
I design podcasts that position leaders as trusted voices with real reach.
The result: a platform that builds lasting reputation and influence.
Brand & Leadership Podcasts
Podcasts are rising, but many lack strategic concept and editorial rigor.
I design podcasts that position leaders as trusted voices with real reach.
The result: a platform that builds lasting reputation and influence.
AI-Assisted Content Guidelines
AI is flooding organizations with text, but quality varies wildly.
I create guidelines that define tone, style, and guardrails for AI outputs.
Teams gain efficiency without losing brand integrity.
AI-Assisted Content Guidelines
AI is flooding organizations with text, but quality varies wildly.
I create guidelines that define tone, style, and guardrails for AI outputs.
Teams gain efficiency without losing brand integrity.
AI-Assisted Content Guidelines
AI is flooding organizations with text, but quality varies wildly.
I create guidelines that define tone, style, and guardrails for AI outputs.
Teams gain efficiency without losing brand integrity.
Who I Work With
Shaping campaigns that win business takes more than strong ideas—it requires narratives that cut through, presentations that land with impact, and writing that adapts under pressure. I help creative leaders elevate pitches, unlock bold storytelling, and deliver the clarity that drives collaboration, trust, and results across teams and markets.
Creative Directors
Turn complex messaging challenges into clear, compelling campaigns. I make your team stronger to win pitches and deliver for clients.
Creative Directors
Turn complex messaging challenges into clear, compelling campaigns. I make your team stronger to win pitches and deliver for clients.
Creative Directors
Turn complex messaging challenges into clear, compelling campaigns. I make your team stronger to win pitches and deliver for clients.
Brand Directors
Build identity systems that scale across markets. Your brand becomes sharper, more consistent, and easier to implement globally.
Brand Directors
Build identity systems that scale across markets. Your brand becomes sharper, more consistent, and easier to implement globally.
Brand Directors
Build identity systems that scale across markets. Your brand becomes sharper, more consistent, and easier to implement globally.
Product Managers
Translate technical innovation into market adoption. Your launches gain faster traction and clearer customer understanding.
Product Managers
Translate technical innovation into market adoption. Your launches gain faster traction and clearer customer understanding.
Product Managers
Translate technical innovation into market adoption. Your launches gain faster traction and clearer customer understanding.
Transformation Leaders
Drive digital change with messaging that brings people along. Your programs build trust and adoption instead of resistance.
Transformation Leaders
Drive digital change with messaging that brings people along. Your programs build trust and adoption instead of resistance.
Transformation Leaders
Drive digital change with messaging that brings people along. Your programs build trust and adoption instead of resistance.
CEOs & Executives
Articulate strategy with authority and impact. You align stakeholders, inspire confidence, and accelerate execution.
CEOs & Executives
Articulate strategy with authority and impact. You align stakeholders, inspire confidence, and accelerate execution.
CEOs & Executives
Articulate strategy with authority and impact. You align stakeholders, inspire confidence, and accelerate execution.
HR & Talent Leaders
Position organizations to attract and retain the right people. Your employer brand becomes a magnet for top talent.
HR & Talent Leaders
Position organizations to attract and retain the right people. Your employer brand becomes a magnet for top talent.
HR & Talent Leaders
Position organizations to attract and retain the right people. Your employer brand becomes a magnet for top talent.
Project Highlights
Project Highlights
Brand Language & TOV
Premium Home Appliances: Shaping a global brand language for everyday excellence
→ Learn more
Brand Language & TOV
Premium Home Appliances: Shaping a global brand language for everyday excellence
→ Learn more
Brand Language & TOV
Premium Home Appliances: Shaping a global brand language for everyday excellence
→ Learn more
Brand Naming
Naming architecture: Building recognition and lasting value in medical devices
→ Learn more
Brand Naming
Naming architecture: Building recognition and lasting value in medical devices
→ Learn more
Brand Naming
Naming architecture: Building recognition and lasting value in medical devices
→ Learn more
Digital Transformation
The Global Digital Enterprise: Large-scale software adoption and change enablement
→ Learn more
Digital Transformation
The Global Digital Enterprise: Large-scale software adoption and change enablement
→ Learn more
Digital Transformation
The Global Digital Enterprise: Large-scale software adoption and change enablement
→ Learn more
Client Experiences
Client Experiences
Client Experiences
"Jeff is a real creative asset for any global strategic marketing team who wants to fast-forward product development and build successful brands that connect with customers."
Denis Ketelaars
Manager Corporate Branding
Corporate Marketing
