Brand & Digital Storytelling
Powering brands
to win new ground.
About Me
of brand, technology, and language.
It’s a powerful combination
for bringing ambitious brands to life
across all touchpoints.
01
Creative driven
The brand that tells its story the best wins. I craft compelling content to activate brands at every touchpoint – from innovative campaigns, editorial content, and case studies to brand naming and claim development.
02
Technology focused
Software. Energy. Sustainability. Mobility. Financial services. Life sciences. I’m deeply grounded in my clients’ business and technology contexts. And I use that focus to help my clients thrive in the digital age.
03
Globally geared
I am a native U.S. English speaker, and I am fluent in German. I help brands, authors, software developers, and thought leaders elevate their value across geographies, markets, and cultures.
Capabilities
Combining technology insight, creativity,
and language expertise for ambitious brands.
Expertise
Campaigns & Content
Content Strategy
Brand Storytelling
Copywriting & Campaign Development
Naming
Naming Architecture & Nomenclature
Messaging
Voice
Tagline
Technology & Transformation
Bringing Technology to Market
Change & Adoption
Thought Leadership
Sales Enablement Content
Translation & Globalization
Book Translation
Ghostwriting
Campaign Transcreation & Adaptation
Software Globalization
Clients & Collaborators
What My Clients Are Saying
Jeff is a gifted technology content strategist and writer. His insights and experience bring complex topics to life–from enterprise software and the Internet of Things to global supply chain management and artificial intelligence.
Those who have ventured into developing new brands, or extending single brands into brand systems, know this is a challenging task. As a seasoned brand naming expert and biotech writer, Jeff is a real creative asset for any global strategic marketing team who wants to fast-forward product development and build successful brands that connect with customers.
Jeff excels at transforming global brand strategies into human-centered brand stories. His conceptual ability, industry knowledge, and technology focus give our creative and strategic teams a real competitive edge.
Industry Expertise
Software
Automotive
Services
Healthcare
Transport
Intelligence
